You can for cancer

• Naming

• Brand design

• Brand positioning

• Brand strategy

• Visual identity

• Marketing communications

• Digital communications

Put simply, fundraising makes all the difference to the great work provided by the Cancer Society of New Zealand and if anyone can help, you can!

The Cancer Society provides far reaching care and support within our communities for people affected by cancer. It’s only through the generosity of donors and in particular fundraising events that they can continue to help people with cancer and their families/whānau when they need it most.

From the outset – our strategy was to help create a ‘DIY’ fundraising platform with a campaign that showed people that they could truly make a difference and fundraise on their own terms. The project included brand strategy, naming, brand identity development and brand guidelines.

Sitting alongside traditional events hosted by the Cancer Society, the You can for cancer brand adds a new direction, offering events such as Daffodil Day to have a broader reach with a wide range of activities.