• Digital communications

Xero’s online accounting software means you can automate everyday business tasks, get up-to-date financials and focus on running your business.

Tactical engagement campaign targeted to a net new audience, primarily aimed at MYOB users to incentivise them to consider changing to XERO.

O+A developed an educational and product benefit focused campaign, key to the campaign strategy of subscription acquisition was the use of a limited time offer to get a sweet deal!