Relay For Life

• Brand design

• Brand positioning

• Brand strategy

• Visual identity

• Marketing communications

• Digital communications

As Kiwis we know the power of connection. We understand that when we join hands with each other, with our families and our communities we can do great do things… together.

Relay For Life is an inspiring community event that gives everyone a chance to celebrate cancer survivors and carers, remember loved ones lost to cancer and fight back by raising awareness and funds to support the work of Cancer Society.

Our strategy was to deliver a campaign that creates both awareness and promotes new registration. A fresh new visual identity was developed to help tell the Relay for Life story whilst portraying the sentiment of fun that comes with participation. We developed identity guidelines to provide consistent usage through a wide range of internal and external communications.