PGG Wrightson Turf

• Identity

• Brand design

• Brand positioning

• Marketing communications

Showing innovation was key in developing the brand for a company that’s leading the way in the development and introduction of turfgrass solutions uniquely suited to the demanding environments of Australasia.

The brand story for the Dura range of turfgrass solutions had to demonstrate authenticity, illustrating the exacting standards that define them. Telling the story of how they share an unrivalled history of success, developed through a world class research and development programme that continues to lead innovation within the industry.