PGG Wrightson Seeds

• Brand design

• Brand strategy

• Visual identity

• Marketing communications

Developed by PGG Wrightson Seeds under the Forage Innovations joint venture with Plant and Food Research. Pallaton Raphno® is a raphanobrassica, a hybrid between Brassica oleracea (kale) and Raphanus sativus (radish).

National Fieldays exhibition design for the product launch of Pallaton Raphno. Our communication strategy was to demonstrate the success of science – producing a new cultivar through years of innovative research and development to create profitable outcomes in challenging New Zealand environments.