• Brand design
• Brand strategy
• Visual identity
• Marketing communications
Developed by PGG Wrightson Seeds under the Forage Innovations joint venture with Plant and Food Research. Pallaton Raphno® is a raphanobrassica, a hybrid between Brassica oleracea (kale) and Raphanus sativus (radish).
National Fieldays exhibition design for the product launch of Pallaton Raphno. Our communication strategy was to demonstrate the success of science – producing a new cultivar through years of innovative research and development to create profitable outcomes in challenging New Zealand environments.