Living Textiles

• Naming

• Brand positioning

• Packaging

• Marketing communications

Living Textiles is an Australian family owned business, producing premium baby bedding and gifts for over 55 years.

O+A created the ‘Feel the difference’ brand and packaging update for the Living Textiles range of nursery textiles. This included the naming and addition of a new marketing slogan that supports a strengthened customer value proposition.

O+A created an additional sub brand for Little Textiles exclusively for Farmers department stores.